Your passion for horses isn't just a profession... it's a way of life
You want to make the world a better place for the horses you love
You don't want to compromise their quality of care, mental or physical wellbeing for the sake of human motives
You don't want to compromise your financial future or quality of life either
The endless chaos and the "always somethings"
Working endless hours with not enough support
Fighting burnout and compassion fatigue almost daily
Taking the wrong horses and clients because you need the business
Compromising your personal values for the sake of your clients goals and checkbooks
Not paying yourself a consistent salary
Staying small and treat, train, heal, or breed a few horses for not enough money
Never taking a vacation for yourself
Learn how to intentionally build a successful, fulfilling and meaningful equine business without sacrificing either your soul or your life.
Tried & tested relationship building and nurturing systems especially designed to attract new business, re-engage lost opportunities and expand sales with your existing customers.
Harness systems that focus on driving more customers to your business and services but also on reselling to your previous and current customers to maximize income and reducing marketing cost.
95 % of the clients we have worked with are missing AT LEAST two out of the four critical, proven marketing systems that are necessary to achieve maximum business growth.
This tier supports in-person trainers, barns, and service providers with the tools they need to streamline scheduling, client communication, and business operations—without the tech overwhelm.
Get organized, stay connected, and focus more on the horses (and humans) in your care
ENROLLMENT CLOSED
This tier is ideal for equine professionals offering courses, virtual coaching, memberships, or online products.
Bring your wisdom to the web with ease, while automating your tech stack so you can focus on creating impact—not juggling platforms.
ENROLLMENT CLOSED
For those who want it all—online and in-person—with a smooth, simplified backend. This tier includes everything you need to run a modern, ethical horse business, from client intake to course launches to team delegation. High-level support, powerful automations, and beautifully branded systems—all in one place.
ENROLLMENT CLOSED
At this time, enrollment for our software and programs is closed as we focus deeply on supporting our current clients. We believe in delivering intentional, high-touch experiences—and that means honoring spacious seasons behind the scenes too.
If you feel a strong pull to join us and would like to be considered for future openings, you're welcome to reach out. We read every message with care.
The tides of change are here for the horse industry. Now more than ever the voice of the public is calling for a change in the way that we manage and train our beloved equine partners. This change demands greater empathy, compassion, fairness and patience. What started at the grassroots level of local horse owners and lovers is now in the spotlight at the top of equine sport.
We are proud to work side by side with Horse First trainers and practitioners who advocate for the emotional, mental and physical needs of the horse first and foremost in their approaches.