Explore Our Work

The Client

Rising K Ranch Trail Rides | Cedar City, UT

The goal of this project was to create a site that inspires the visitor to book a guided trail ride to connect with the authentic Western experience,

away from the tourist traps and crowds in Zion National Park.

Original Site

The main issue with the site: It didn't take a casual visitor to becoming someone excited about reaching out.
Even though the owner offers 'only' trail rides, the rides themselves offer a solution to a frustration...in this case the stress of a hectic city life.

It also wasn't driving home the benefits of rides into the wilderness.

Made Over

Imagine yourself a city slicker...what do you want most?
Escaping the city jungle and going on an adventure!

That's what we pointed out right in the header!

We looked to create a feeling...a feeling of freedom, wilderness and nostalgia.

In that we painted a picture with a few words since people skim over words in websites. Then we made it easy for someone to reach out!

The Client

Laine Muir-French Dressage | Tryon, NC

The goal of this project was to create a site that attracts the local, horse first Dressage rider to enroll in an empathetic, scientifically-informed, and classically based training program.

This project also included fully automated booking calendars, training package payments, and recurring invoice setup.

Original Site

Most horse pros make a very big mistake and that is to promote their work BEFORE the website visitor had a chance to see if the owner of the site has a solution to THEIR problems.

In the beginning, no visitor cares about the logo...actually it's self promotion. Here the logo takes up a ton of space, especially when the site is viewed on mobile.

Made Over

We've changed that by using the hero space (top of the site) to help the visitor self-identify. Since visitors on the average stay less than 2 seconds on a website, your brand message should immediately fully resonate with your ideal client.

Here, the words say it all...dressage, joy, respect, well-being, potenial.
Easy to read, it allows for instant connection.

The Client

Spirit 2 Spirit | Stanwood, WA

The goal of this project was to create a site that attracts the young, modern professional interested in gaining leadership skills for their professional career.

Original Site

This client loves her horses, but forgot that her clients are NOT horse people. They are leaders who are struggling with team cohesiveness. As matter of fact, they might not even like horses.

In addition, the handwritten font did not resonate with our clients' personality.
As you can see, the site was hard to get through with too many words trying to explain what equine facilitation can do.

Made Over

Once again, now the hero section calls out the perfect clients. Those leaders who struggle with team dynamics and want to empower their team.

Because our client works with people new in leadership positions, the site also speaks to the internal self doubts her ideal audience.
The equine facilitation is now represented as an efficient team building tool, no longer making the 'horse' the focal point.